Financial Strategy for Fitness
Businesses & Studios
We provide expert-level bookkeeping and fractional CFO services with a dedicated focus on the fitness world.
Your Business Has Unique Financial Needs
Seasonal Cash Flow
Your business lives in a world of extremes. You have the 'January gold rush,' but must also cover high fixed costs (like rent and equipment leases) during the long, lean 'summer dip'.
complex revenue streams
You juggle multiple revenue sources—from recurring memberships and class packages to personal training and retail (apparel, supplements)—making it difficult to know what's truly profitable.
diverse cost tracking
You juggle multiple, complex cost centers. This includes managing your high equipment costs (lease vs. buy), tracking retail/supplement inventory, and navigating the complex payroll of W2 staff vs. 1099 trainers.
A Financial Playbook for Your Business
Our solution tiers are built by combing these three pillars:
core accounting
Our Core Accounting pillar ensures your foundation is perfect—from tracking deferred revenue from memberships and class packages to accurately categorizing retail vs. service income.
performance & growth
Our Performance & Growth pillar provides the tools to drive results. We'll work with you to identify and track the right KPIs (like 'Revenue per Member' or 'Class Profitability') and track performance against your budget.
strategic partnership
Our Strategic Partnership is our human-to-human commitment. It’s the framework for how we work together, including our expert Financial Review videos and our recurring one-on-one Strategic Planning and Alignment Sessions.
Key Differentiators
My expertise is in world-class accounting and financial strategy. I built Hathaway Accounting to focus on the fitness industry because I am passionate about it. My commitment to you is to apply my expert-level financial discipline to your business, learn your unique challenges, and build the right plan for you.
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We help you prioritize profit and efficiency, so your business stays resilient and prepared to navigate challenges and seize opportunities in any season.
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Think of us as your financial sounding board. We provide the consistent oversight and honest feedback you need to stay focused on your goals and make clear, confident decisions in any business climate.
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We go beyond just 'what' your numbers are and teach you the 'why.' We help you confidently understand your financial statements so you can always make clear, informed decisions.
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Every business is unique. We tailor strategies to your goals and industry.
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Every client works directly with our founder, Chad Hathaway—no hand-offs, no junior staff, and no AI intermediaries—ensuring personalized, expert guidance every step of the way.
Our Process
book your 15-minute fit call
A quick 15-minute, one-on-one call to see if we're a good fit. We'll learn about your business, and you can learn about our process. If it's a match, we'll schedule a deeper discovery session.
receive your custom proposal
After our discovery, we'll build a custom proposal outlining the perfect mix of our Foundations, Management, or Advisory tiers, plus any Additional Solutions you need.
COMPLETE ONBOARDING
We'll guide you through our seamless onboarding process, connect your systems, and get your Cloud-Based Ecosystem fully set up.
begin our partnership
We'll execute your plan and begin our ongoing cycle of Financial Reviews and Strategic Planning Sessions to help you drive long-term value.
